Interactive Case Study
Web Platform: Transforming Freight Logistics Operations
A unified enterprise freight dispatch portal with automated shipping rate calculation, real-time cargo GPS tracking, and a B2B client portal.
Client
LogiTrans Global
Industry
Logistics & International Shipping
Timeline
16 Weeks
Role
Enterprise Web Architecture & Dispatch Portal Engineering
Discovery & User Insights
Quantitative Research & Observations
Real user research data and market friction points evaluated before writing the first line of code.
3min
Instant freight booking and quotation speed
100%
Pricing calculation accuracy across container types
+35%
Increase in weekly freight dispatch volume
96%
B2B client retention rate
Target Audience
User Persona Profile
Understanding the primary user archetype ensures the user experience solves real, everyday friction without cognitive overload.
Captain Robert Vance
VP of Global Freight Operations • Singapore / Rotterdam
Core User Goals
Eliminate freight booking email chains and price confusion
Give shippers real-time GPS container tracking on live marine maps
Automate bill of lading and customs invoice paperwork
Existing Pain Points
Dispatchers spending hours calculating multi-modal shipping rates on spreadsheets
Customers calling constantly for shipment ETA updates
The Problem
What Needed Solving
LogiTrans managed freight booking manually via emails and spreadsheets. This caused dispatch delays, pricing errors, and left clients with zero visibility into shipment tracking.
Our Engineering & UX Approach
What We Architected
We designed and built a custom logistics management platform. The platform features an automated shipping rate calculator, dynamic shipment tracking on maps, a customer portal, and a dedicated dispatch control panel.
System Flow
Step-by-Step Experience Architecture
How user intent transitions through the interface into automated real-time execution.
Route & Cargo Input
B2B client specifies origin, destination ports, and container dimensions.
Algorithmic Rate Calculation
System computes real-time shipping quotes factoring in fuel surcharges and customs tariffs.
Live Vessel & Container GPS
Clients track shipments live on global maps with automatic customs clearance notifications.
Capabilities
Features & Deliverables Shipped
Automated freight rate calculator with multi-currency pricing
Real-time shipment map tracking with vessel AIS integration
Self-service B2B client portal for bookings and documents
Dedicated dispatcher command dashboard
Measurable Impact
By The Numbers
3m
Booking Speed
100%
Pricing Accuracy
+35%
Dispatch Volume
96%
Customer Retention
Technologies
Tools & Stack
Portfolio
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