Interactive Case Study
SHPD: On-Demand Parcel Shipping & Delivery Platform
SHPD is an on-demand parcel dispatch platform that simplifies consumer and business shipping with instant package photo capture, dynamic price estimates, and verified pickup courier matching.
Client
SHPD Logistics
Industry
Logistics, Supply Chain & On-Demand Delivery
Timeline
12 Weeks
Role
Full-Cycle Product Design & Mobile Platform Engineering
Discovery & User Insights
Quantitative Research & Observations
Real user research data and market friction points evaluated before writing the first line of code.
3-Step
Fastest parcel booking process
+35%
Increase in dispatch efficiency
100%
Upfront pricing transparency before booking
96%
Customer satisfaction and reorder rate
Target Audience
User Persona Profile
Understanding the primary user archetype ensures the user experience solves real, everyday friction without cognitive overload.
Zainab Malik
Online Fashion Retailer & Boutique Creator • Lahore / GCC Region
Core User Goals
Dispatch 15-20 customer orders daily without manual paperwork
Provide buyers with accurate delivery timeline estimates
Get fair, transparent pricing on same-day pickups
Existing Pain Points
Couriers showing up unannounced or hours late
Surprise billing charges after packages are weighed at central hubs
The Problem
What Needed Solving
Traditional courier services force senders through tedious web forms, weight estimations, and obscure tracking codes. Customers had no upfront price transparency and suffered from long pickup waiting windows with zero courier visibility.
Our Engineering & UX Approach
What We Architected
We designed a frictionless mobile parcel booking experience where users snap a photo of their parcel, select pickup and delivery pins on an interactive map, get an instant verified quote ($40 flat/tiered estimate), and track their courier from dispatch to doorstep.
System Flow
Step-by-Step Experience Architecture
How user intent transitions through the interface into automated real-time execution.
Take Item Photo
User snaps a quick picture of the parcel for instant item categorization.
Pin Pickup & Drop-off
Interactive map with smart location search and autocomplete confirms optimal route.
Instant Fair Price & Dispatch
System calculates exact distance fare ($40) and dispatches nearest active courier.
Capabilities
Features & Deliverables Shipped
Streamlined photo-first parcel submission screen
Interactive pickup and drop-off map routing engine
Instant algorithmic quote calculator based on distance and urgency
Live driver tracking timeline with status checkpoints (Pending, Assigned, In Transit, Delivered)
Digital proof of delivery with recipient signature and drop-off photo verification
Measurable Impact
By The Numbers
3 Steps
Booking Speed
+35%
Dispatch Volume
100%
Pricing Accuracy
96%
Customer Retention
Technologies
Tools & Stack
Portfolio
Explore More Shipped Products
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