Interactive Case Study
Sneaker Authentication: AI Computer Vision & Verified Marketplace
An AI-powered mobile authentication platform that lets sneaker collectors and resellers verify sneakers in seconds via photos, connecting verified buyers with trusted sellers.
Client
SoleVerify Global
Industry
Computer Vision, AI & Sneaker Resale
Timeline
10 Weeks
Role
UI/UX Product Design & Computer Vision Pipeline Integration
Discovery & User Insights
Quantitative Research & Observations
Real user research data and market friction points evaluated before writing the first line of code.
80%
Of sneaker buyers worry about buying fakes online
97.3%
AI scan accuracy across top sneaker brands
1.8s
Scan-to-result authentication response time
90%
Of users preferred AI verification over 5-day shipping checks
Target Audience
User Persona Profile
Understanding the primary user archetype ensures the user experience solves real, everyday friction without cognitive overload.
Sarah Chen
Sneaker Collector & Reseller • New York, USA
Core User Goals
Verify Jordan and Nike kicks before paying high marketplace prices
Build buyer trust by sharing certified verification badges
Browse listings only from 100% authentic sellers
Existing Pain Points
High consignment fees on legacy platforms (15-20%)
Long 7-10 day wait times for physical authentication centers
The Problem
What Needed Solving
The sneaker resale industry suffers from rampant counterfeiting. 80% of buyers fear purchasing fake sneakers online, while 50% of legitimate resellers struggle to prove authenticity affordably without paying excessive authentication consignment fees.
Our Engineering & UX Approach
What We Architected
We designed a modern sneaker verification app featuring camera scanning guidelines, instant AI authenticity scoring (Passed/Flagged), verified seller marketplace integration, transparent scan histories, and a 3-day free trial subscription model ($4/mo).
System Flow
Step-by-Step Experience Architecture
How user intent transitions through the interface into automated real-time execution.
Select Brand & Model
User chooses from Nike, Jordan, Adidas, Puma, and uploads multi-angle photos (stitching, logo, sole).
AI Vision Scan
Neural network analyzes stitching micro-patterns and material texture against verified database.
Instant Verification & Listing
User receives a 'Passed' certificate and can publish item directly to the verified seller marketplace.
Capabilities
Features & Deliverables Shipped
Multi-angle guided photo capture screen for precision inspection
Instant authenticity result card with confidence breakdown
Verified reseller marketplace showcasing certified listings with Buy Now flow
3-day free trial subscription paywall with annual billing ($29.99/year)
Full authentication history and digital certificate of authenticity
Measurable Impact
By The Numbers
97.3%
AI Accuracy
1.8s
Scan Time
<0.6%
Fraud Rate
90%+
Resale Trust
Technologies
Tools & Stack
Portfolio
Explore More Shipped Products
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